Customers will soon be able to buy pints of beer at Asda as the supermarket is trialling sales of draught beer.
The supermarket has started selling cans and refillable one and two litre containers of beer in its Milton Keynes store today.
Beer lovers can pick from 12 different types, including a Pornstar Martini IPA from Redchurch Brewery and Chew Chew Salted Caramel Milkstout from Fallen Brewing.
Cider and beer with no or low alcohol is also on tap, such as a 0.5% Paradiso Citra IPA from Big Drop Brewing.
A litre of beer of cider will cost from £5.90 to £8.20 – so £2.95 to £4.10 per 500ml. A pint is 568ml.
Asda staff will use pub-style beer pumps to pour drinks into a refillable glass container that can be kept and used.
Or the vessels can be brought back to store to be refilled again or returned for good.
The idea is to help recycling and sustainability, as well as support smaller, local brewers.
The beer pumps are located in the store’s alcohol section.
If Milton Keynes residents like the idea then Asda plans to roll it out to more stores around the UK next year.
The new pumps will be located at the end of the beer wine & spirits aisles, with Asda planning to expand the concept to more stores next year if it is a success.
Asda senior director of business development and strategic partnerships Matt Harrison said: “The refillable element of the trial gives customers the chance to pick up a new tipple and make a small change to help them shop more sustainably in our Milton Keynes store.”
The supermarket has teamed up with a company called Craft on Draft to run the trial.
Craft on Draft co-founder Craig Bell added: “We’re passionate about craft beers and ciders and aim to showcase the best small batch brews to bring something new and different to Asda customers.
“Although if they want to try them they’ll need to be quick, as there will be a limited number of serves available and once it’s gone, it’s gone.”
Last year Asda also started to experiment with refillable dry goods , like pasta, rice or cereal.
The trial store, based in Middleton, Leeds, was meant to help shoppers “reduce, reuse and recycle with ease”, the chain said.
It included 15 refill stations covering more than 30 household staples, including teabags, coffee and cereals.
Branded products include Kellogg’s cereals, PG Tips teabags, Quaker Oats, Lavazza and Taylors of Harrogate coffee beans, Vimto cordial and Asda’s own brand rice and pasta.
To encourage customers to shop sustainably, the supermarket said no-one would pay more for unwrapped products.
This was also rolled out to more stores, and last week the Milton Keynes outlet launched 70 branded and own-brand products sold loose in a refill zone.